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Dermatologist Tested · Formulated for Asian Skin
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Now Shipping: Vietnam 🇻🇳 & India 🇮🇳
New Collection 2026 · Vietnam
Skin that glows with your true self.
Luxury skincare engineered for Asian skin tones, humidity, and the unique beauty of Vietnam and India.
🇻🇳 Vietnam
🇮🇳 India
✦Dermatologist Tested
✦No White Cast
✦Humidity-Proof Formula
✦Non-Comedogenic
✦Sensitive Skin Safe
Collections
Shop by Category
Sunscreens
SPF 30 · SPF 50 · SPF 50+
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Moisturisers
Hydrating · Nourishing
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Cleansers
Gentle · pH Balanced
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Serums
Brightening · Anti-Aging
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Bathing Bars
Moisturising · Brightening
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Bestsellers
Loved by Thousands
Best Seller
Sunscreen
UV Clear Broad-Spectrum SPF 50+
Lightweight mineral sunscreen for acne-prone & sensitive skin. No white cast.
NiacinamideZinc OxideAcne Safe
Cleanser
Skin Recovery Amino Acid Foam Cleanser
Gentle, pH-balanced foam that removes impurities without stripping the skin barrier.
Amino AcidspH Balanced
New
Sunscreen
UV Clear SPF 50+ — 3 Shade Collection
Three formulas for different Asian skin undertones. Gold, blue & lavender variants.
3 VariantsMineral SPFDerm Tested
Our Promise
Why LUBU
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Science-Backed Formulas
Each product is clinically tested and dermatologist-approved, engineered specifically for Asian skin physiology and tropical climates.
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Clean Ingredients
No parabens, no sulfates, no harsh chemicals. We use only what your skin truly needs — nothing more, nothing less.
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Humidity-Proof Technology
Formulated to perform flawlessly in Vietnam and India's tropical climates. Lightweight, breathable, all-day wear without pilling or breakouts.
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Made for Asian Skin
Zero white cast. Tested on melanin-rich skin tones. Beauty that celebrates and genuinely serves every shade of Asian skin.
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Luxury Without Compromise
Premium textures and packaging that feel indulgent — at a price that respects and welcomes our entire community.
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Dermatologist Trusted
Recommended by leading dermatologists across Vietnam and India for sensitive, acne-prone, and melanin-rich skin care.
New Arrivals
The Cleansers Collection
Our Markets
Rooted in Asia
LUBU was born from a deep understanding of Asian beauty needs. Starting in Vietnam and India — two of Asia's most vibrant beauty markets — we are building a skincare brand that speaks to the real lives, climates, and skin tones of our community.
🇻🇳
Available Now
Vietnam
🇮🇳
Available Now
India
🌏
Coming Soon
All of Asia
🌏
LUBU Collection 2026
All Products
Luxury skincare engineered for Asian skin
Bathing Bars
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Bathing Bar
Moisturising Bar — Almond Extract
Gentle moisturising bar with Vitamin E, Aloe Vera Gel & Basil Extract. pH 5.5, Sulphate Free.
Vitamin EAloe VeraBasil Extract
Bathing Bar
Brightening Bar — Sandalwood Extract
Brightening bar with Vitamin C, Kojic Acid & Alpha Arbutin. pH 5.5, Dermatologist Tested.
Kojic AcidVitamin CAlpha Arbutin
Sunscreens
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New Collection 2026
Protection that glows
Broad-Spectrum SPF 50+ · Niacinamide · Zinc Oxide
Best Seller
Sunscreen
UV Clear SPF 50+
Lightweight gel-cream mineral sunscreen. No white cast on Asian skin tones.
NiacinamideZinc Oxide
New
Sunscreen
UV Clear SPF 50+ Dual Pack
Daytime + sensitive formula bundle. Gold and blue variants for different skin undertones.
2 VariantsMineral SPF
New
Sunscreen
UV Clear SPF 50+ — 3 Shade Collection
Gold, lavender & blue — three formulas tailored to Asian undertones and skin concerns.
3 VariantsDerm Tested
Moisturisers
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Moisturiser
Hydra Glow Daily Moisturiser
Deeply hydrating formula with hyaluronic acid. Lightweight, non-greasy finish for all day comfort.
Hyaluronic AcidCeramides
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Moisturiser
Barrier Repair Night Cream
Overnight repair formula that rebuilds the skin barrier while you sleep. Peptides and ceramides.
PeptidesCeramides
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Moisturiser
Oil Control Gel Moisturiser
Controls excess sebum. Perfect for Vietnam and India's tropical summers. Mattifying, breathable.
Oil FreeNiacinamide
Cleansers
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New
Cleanser
Skin Recovery Amino Acid Foam Cleanser
Gentle foaming cleanser with amino acids. pH balanced, non-stripping, all skin types.
Amino AcidspH Balanced
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Cleanser
Oil-In-Gel Deep Cleanser
Deep cleansing oil-in-gel with niacinamide and green tea extract. Non-comedogenic formula.
NiacinamideGreen Tea
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Cleanser
Brightening Rice Enzyme Cleanser
Inspired by Vietnamese and Indian traditions — rice enzymes gently exfoliate for luminous skin.
Rice EnzymesVitamin C
Serums
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Serum
Brightening Vitamin C Serum
Concentrated Vitamin C that reduces hyperpigmentation and boosts natural radiance. Humidity-stable formula.
Vitamin CFerulic Acid
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Serum
Retinol Renewal Night Serum
Gentle retinol for anti-aging and skin renewal. Perfect for first-time retinol users across Asia.
Retinol 0.3%Bakuchiol
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Serum
Hyaluronic Plump Serum
Multi-weight hyaluronic acid for deep plumping and lasting hydration all day long.
3x HAPeptides
LUBU · Sunscreen Collection
UV Clear Broad-Spectrum SPF 50+
Daily mineral sunscreen designed for sensitive, acne-prone Asian skin. Signature lightweight gel-cream with broad-spectrum UVA/UVB protection — absolutely no white cast on all Asian skin tones.
Dermatologist TestedNo White CastAcne SafeHumidity ProofNon-ComedogenicSensitive Skin
From ₹1,299 · ₫495,000
UV Clear SPF 50+ is LUBU's hero sunscreen — formulated from the ground up for Asian skin tones and the humid climates of Vietnam and India. Unlike traditional sunscreens that leave a white cast or clog pores, UV Clear uses a micronised zinc oxide base that sits invisibly on all skin tones.
Enriched with niacinamide to calm redness and reduce post-acne marks — making it the ideal daily sunscreen for acne-prone skin. Lightweight enough to wear under makeup, breathable enough to survive Hanoi and Mumbai summers.
Zinc Oxide 9.4%Mineral broad-spectrum UV filter. No white cast on Asian skin tones.
Hyaluronic Acid ComplexMulti-weight hydration. Plumps without heaviness or greasiness.
Centella AsiaticaTraditional Asian botanical that soothes inflammation and strengthens the barrier.
DimethiconeBreathable, non-greasy skin-feel. Humidity-stable formula that won't pill.
Tocopherol (Vitamin E)Antioxidant protection against UV-induced free radical damage.
Morning Routine:
1. Cleanse with LUBU Amino Acid Foam Cleanser 2. Apply serum or moisturiser 3. Wait 2 minutes for absorption 4. Apply UV Clear generously as the final step 5. Blend gently — no white cast!
Reapplication: Every 2 hours in direct sunlight. A pea-size amount is sufficient for the face.
Size: 50ml · Approx. 3–4 months of daily use
Skincare for every Asian story.
Our Story
Born from love
LUBU — Love yoU, Be yoU — was founded on a simple truth: Asian skin is beautiful, diverse, and deeply underserved by global skincare brands.
We saw women in Hanoi layering five products under the sun. We saw young professionals in Mumbai struggling to find sunscreens without the dreaded white cast. We heard the same story from Seoul to Singapore — products designed for Western skin tones, Western climates, Western lifestyles.
So we built something different. We built LUBU.
Every formula starts with a question: what does Asian skin actually need? The answer shapes everything — the ingredients we choose, the textures we create, the price points we insist on. Luxury should not mean inaccessible. And skincare should celebrate your skin, not change it.
4
Product Categories
2
Launch Markets
100%
Derm Tested
0
White Cast
What We Stand For
Our Values
🌺
Celebrate Asian Beauty
We design for melanin-rich skin tones, humid climates, and the genuine beauty rituals of Vietnam, India, and all of Asia.
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Science First
Every product is clinically formulated, dermatologist tested, and backed by peer-reviewed research. No fads, no greenwashing.
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Clean Beauty
Free from parabens, sulfates, mineral oils, and artificial fragrances. We use only what benefits your skin.
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Accessible Luxury
Premium quality at a fair price. We believe luxurious skincare should welcome both high-end and mid-income customers.
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Community First
We listen, learn, and improve. Our community across Vietnam and India shapes every new product we create.
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Asian at Heart
We are proudly rooted in Asian heritage. Our dream is a pan-Asian skincare brand the whole continent calls its own.
The science of beautiful skin.
We are obsessive about ingredients. Every compound in every LUBU formula is chosen for one reason: measurable benefit to Asian skin.
What We Put In
Only clinically proven actives make it into LUBU formulas. We use peer-reviewed research and dermatologist guidance to select ingredients that genuinely improve Asian skin — from niacinamide and zinc oxide to centella asiatica and multi-weight hyaluronic acid.
What We Leave Out
No parabens. No synthetic fragrances. No mineral oils. No sulphates. We believe the best skincare is about precision — knowing what not to include is just as important as choosing what goes in.
The LUBU Formula
Hero Ingredients
01
Niacinamide
Vitamin B3 · Synthetic / Plant-Derived
Reduces redness, minimises enlarged pores, controls excess sebum, and fades post-acne hyperpigmentation — ideal for Asian skin prone to PIH.
SunscreensMoisturisersSerums
02
Zinc Oxide
Mineral UV Filter · Inorganic
Our preferred UV filter — a mineral, broad-spectrum shield against UVA and UVB. Micronised to eliminate white cast on deeper Asian skin tones. Anti-inflammatory and safe for sensitive skin.
Sunscreens
03
Hyaluronic Acid
Sodium Hyaluronate · Biotechnology
Multi-weight HA hydrates at surface, mid, and deep skin layers. Plumps fine lines, strengthens the moisture barrier, and creates a comfortable, non-tacky finish suited to humid Asian climates.
MoisturisersSunscreensSerums
04
Centella Asiatica
Gotu Kola · Traditional Asian Botanical
A beloved botanical from Vietnamese and Indian traditional medicine. Strengthens the skin barrier, soothes inflammation, promotes healing, and delivers powerful antioxidant protection.
CleansersMoisturisersSerums
05
Amino Acids
Natural Moisturising Factor · Biocompatible
Building blocks of the skin's natural moisturising factor. Our plant-derived amino acid complex gently cleanses, strengthens the barrier, and maintains natural pH without stripping.
Cleansers
06
Vitamin C
Ascorbyl Glucoside · Stabilised
Gold standard for brightening and antioxidant protection. Stabilised form suited to tropical climates. Highly effective for hyperpigmentation and uneven skin tone common in Asian skin.
SerumsCleansers
07
Green Tea Extract
Camellia Sinensis · Asian Botanical
Rich in EGCG antioxidants, green tea combats UV-induced free radical damage, reduces sebum oxidation, and provides gentle anti-inflammatory benefits. A nod to the traditions of Vietnam and India.
CleansersSerums
08
Ceramides
Ceramide NP / AP / EOP · Bioidentical
Essential for a strong skin barrier. Our bioidentical ceramide complex restores lipid balance, locks in moisture, and protects against environmental stress including pollution and humidity.
MoisturisersSerums
09
Rice Bran Extract
Oryza Sativa · Traditional Asian Ingredient
Used in Japanese, Vietnamese, and Indian skincare traditions for centuries. Naturally brightening, rich in ferulic acid and inositol, with gentle enzymatic exfoliation for a luminous complexion.
