Our Story
LUBUderma (LUBU — Love yoU, Be yoU) was founded on a simple truth: Asian skin is beautiful, diverse, and deeply underserved by global skincare brands.
We saw women in Hanoi layering five products under the sun. We saw young professionals in Mumbai struggling to find sunscreens without the dreaded white cast. We heard the same story from Seoul to Singapore — products designed for Western skin tones, Western climates, Western lifestyles.
So we built something different. We built LUBU.
Every formula starts with a question: what does Asian skin actually need? The answer shapes everything — the ingredients we choose, the textures we create, the price points we insist on. Luxury should not mean inaccessible. And skincare should celebrate your skin, not change it.
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Product Categories
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Launch Markets
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Derm Tested
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White Cast
What We Stand For
We design for melanin-rich skin tones, humid climates, and the genuine beauty rituals of Vietnam, India, and all of Asia.
Every product is clinically formulated, dermatologist tested, and backed by peer-reviewed research. No fads, no greenwashing.
Free from parabens, sulfates, mineral oils, and artificial fragrances. We use only what benefits your skin.
Premium quality at a fair price. We believe luxurious skincare should welcome both high-end and mid-income customers.
We listen, learn, and improve. Our community across Vietnam and India shapes every new product we create.
We are proudly rooted in Asian heritage. Our dream is a pan-Asian skincare brand the whole continent calls its own.