We are obsessive about ingredients. Every compound in every LUBU formula is chosen for one reason: measurable benefit to Asian skin.
Only clinically proven actives make it into LUBU formulas. We use peer-reviewed research and dermatologist guidance to select ingredients that genuinely improve Asian skin — from niacinamide and zinc oxide to centella asiatica and multi-weight hyaluronic acid.
No parabens. No synthetic fragrances. No mineral oils. No sulphates. We believe the best skincare is about precision — knowing what not to include is just as important as choosing what goes in.
The LUBU Formula
01
Vitamin B3 · Synthetic / Plant-Derived
Reduces redness, minimises enlarged pores, controls excess sebum, and fades post-acne hyperpigmentation — ideal for Asian skin prone to PIH.
02
Mineral UV Filter · Inorganic
Our preferred UV filter — a mineral, broad-spectrum shield against UVA and UVB. Micronised to eliminate white cast on deeper Asian skin tones. Anti-inflammatory and safe for sensitive skin.
03
Sodium Hyaluronate · Biotechnology
Multi-weight HA hydrates at surface, mid, and deep skin layers. Plumps fine lines, strengthens the moisture barrier, and creates a comfortable, non-tacky finish suited to humid Asian climates.
04
Gotu Kola · Traditional Asian Botanical
A beloved botanical from Vietnamese and Indian traditional medicine. Strengthens the skin barrier, soothes inflammation, promotes healing, and delivers powerful antioxidant protection.
05
Natural Moisturising Factor · Biocompatible
Building blocks of the skin's natural moisturising factor. Our plant-derived amino acid complex gently cleanses, strengthens the barrier, and maintains natural pH without stripping.
06
Ascorbyl Glucoside · Stabilised
Gold standard for brightening and antioxidant protection. Stabilised form suited to tropical climates. Highly effective for hyperpigmentation and uneven skin tone common in Asian skin.
07
Camellia Sinensis · Asian Botanical
Rich in EGCG antioxidants, green tea combats UV-induced free radical damage, reduces sebum oxidation, and provides gentle anti-inflammatory benefits. A nod to the traditions of Vietnam and India.
08
Ceramide NP / AP / EOP · Bioidentical
Essential for a strong skin barrier. Our bioidentical ceramide complex restores lipid balance, locks in moisture, and protects against environmental stress including pollution and humidity.
09
Oryza Sativa · Traditional Asian Ingredient
Used in Japanese, Vietnamese, and Indian skincare traditions for centuries. Naturally brightening, rich in ferulic acid and inositol, with gentle enzymatic exfoliation for a luminous complexion.